As a design marketing consultant for Tower 28 with UC Berkeley's Undergraduate Marketing Association, I worked alongside a team of seven consultants to organize and design a marketing campaign to promote the company’s most recent product launch. The proposed event was an ice cream truck that would drive around Southern California. Designed materials included signage, the truck wrap, cups, and media content. We also designed UI/UX emails and a foundation shade match quiz, photographed products, and directed/filmed video content for socials.