In a mock marketing campaign I conceptualized, researched, and designed, Willy Chavarria x Sang Bleu present—a capsule collection of t-shirts with designs inspired by the tattoos on Willy Chavarria's models. Willy Chavarria is a luxury fashion brand seeking to bridge Latino culture in Los Angeles with representation of minority groups in fashion, especially the LGBTQIA+ community. Sang Bleu, a Paris based tattoo magazine, has released the Willy Zine to be sold and collected alongside the limited edition t-shirts. The zine, magazine mockups, and t-shirt designs can be seen below.